University of Leeds
Refresh Card Campaign
Having invested almost £5 Million in a major revamp of its catering service and introduced a food and drinks offer to match the best, Leeds introduced new cashless card system for its students – make it easy to buy meals, coffees and snacks from its full range of outlets.
Design Links described by one of its clients at the University as their ‘fourth emergency service’ created a campaign of mailers and on-site imagery to promote the catering revolution. Then, we create a brand design and promotional campaign for the Refresh card.
