Good Apple Homes
Aberdeen City Council was the client and good apple, one of the most radical rebrands of council housing ever – surely. This followed a series of exciting workshops with tenants and prospective tenants and was a major step away from the traditional image of social housing.
The result was instant – empty homes filled and better relations established between department and tenant. The brand was also accompanied by a fresh and incentive based approach to housing management and remains today a trailblazer in social housing.
