27/06/09 - New measures in West Lothian
Design Links has just been awarded a cracking contract by West Lothian Council. The aim: to reduce alcohol consumption in three communities in two years. Our approach will be to shift attitudes to alcohol as a means to get drunk to something which can be pleasurable and life enhancing.
We will do so not by exhortation, but by involving directly and imaginatively target audiences in creating the solution. This is right up our street and provides a great a chance to use our unique Thinktastic approach to tackle one of Scotland’s most abiding challenges
