Social Marketing

15/09/09 - Miles for Smiles

Craig and Charles (AKA the Proclaimers) and Olivia Giles show off the Miles for Smiles brand we designed and created. More important though, it publicised one of the most imaginative charity events to be held in Scotland for many a year. 500 Miles, no guessing where the inspiration for the name came from, is a charity set up by Olivia and Jamie Andrews, to get prosthetics and prosthetic treatments to Malawi and Zambia where the need has reached desperate proportions.

Olivia Giles and the Proclaimers

Olivia Giles and the Proclaimers.
Photo. The Edinburgh Eveing News

Ultimo Bra models, singer Jim Diamond, the Proclaimers, Kirsty Wark and host of leading politicians and celebrities will be joined by hundreds more who will complete their individual mile around the EICC. Some will roller skate and juggle, others will sing and dance their way round – lots of laughs are in store. Ultimately 500 miles will be completed over the day on 3 October. It’s all part of a major effort to raise funds to help people without limbs who are consigned to a life of misery or face death. In the evening a fantastic fundraising ball at the EICC will see a menu prepared by Nick Nairn, and live music by the Proclaimers and Jim Diamond.

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