community
passionate about our responsibility
Design Links enthuses about its role in the community because we do what we do with a clear purpose.
To create by influence, a country that’s more creative, confident, ambitious, healthy and prosperous.
As a small company we are way ahead of the game on corporate social responsibility because we have long since believed there is more to business life than just profit. In a sentence, we refuse to simply accept the world as it is, we look ahead, anticipate opportunities and help shape the future.
We align ourselves with a vision of a go-getting nation and take practical steps to achieve this through our community involvements.
- We inspire business and public service leaders to take a more ambitious and positive approach to life and work (we set up our sister brand ‘Talking Up for a Change, to do just that)
- We inspire young people to develop a ‘we can do’ attitude, be creative and confident, to see a life of opportunity and go for it
- We promote as positive role models people who embody this spirit and align our business approach with their never say die attitude to life
- We promote through our website and public talks, inspirational ideas to help refresh the approach of businesses and public services in Scotland
We are clear about how we want to invest our time, our money and our expertise. We are also clear about what we want to achieve and we seek tangible results:
- Positive and enduring impacts on the community – in this case, confident and creative young people and companies and public service agencies that are positive, ambitious and responsive to the world around them.
- High staff morale and personal growth – people feel better when they work for a company, driven to make a positive difference to the wider community
- Positive PR and enhanced company reputation – by its activity Design Links grows its reputation as professionals who use the privilege of its skill and knowledge to make Scotland a more positive, ambitious and innovative culture.
- Improved bottom line results – with our reputation as a company driven to make positive things happen we will attract new clients
- Attracting the best people to work with - our distinctive brand values will be a magnet for people who share our appetite and enthusiasm for what we do
Behind our investment strategy is a firm conviction that within us all there is enormous capacity to create new ideas and make things happen. If we were to sum up our approach it is just that – we want our young people along with businesses, schools and public service leaders to move beyond self-limiting ideas, stretch their own boundaries, discover their unique talents and make positive things happen.
As a creative agency it is in our direct interest to ensure:
- We operate in a business environment receptive to new ideas, positive about change and progressive in thought – the more companies and organisations that value great communication and think big and bold, the more market scope there is for Design Links
- Young people leave school confident, positive, prepared to take risks and keen to express their creativity. They are the lifeblood of our and we are keen to have a rich pool of talent to draw on
- Positive role models in our community are seen and heard – we work to ensure that individuals who embody spirit, determination and achievement are celebrated, supported and given every opportunity to inspire others
- Our staff understand the community around them, are prepared to step outside their comfort zone, are sensitive and responsive to the needs of others and contribute time and effort to the company external involvements
All our community activity is geared entirely to creating these conditions.
And, we don’t just do – we measure and look for returns on our investment.
Also see our activities in the community »